Search Engine Optimization or SEO is a vital aspect of every ecommerce business. It places your store on higher rankings on search engines to generate traffic to your site and possibly increase sales. This article is meant to offer guidelines on optimizing SEO on Shopify.
Following are some tips to optimize SEO on Shopify:
- Relevant keywords: Keywords are the words and phrases that people enter within search engines. Use relevant keywords in your product titles, descriptions, and blog posts to help your store appear higher in search results.
- Optimize site structure: A well-structured site is easier for search engines to crawl and index. Make sure to use a logical site structure with clear navigation and URL structure.
- Use alt tags for images: Alt tags are image descriptions used by search engines, telling them what's happening in the picture. Embed your keywords in your alt tag.
- Use meta descriptions: The meta description is a snippet describing your web pages and will usually be displayed in search results to give a better summary than just the title alone could.
- Use SEO-friendly URLs: SEO-friendly URLs are short and descriptive URLs that include the keywords. They are also more crawlable and indexable by search engines, improving your SEO.
Conclusion SEO plays an important role in any Shopify store. By following these tips, you can improve your SEO and drive more traffic to your store.