Micro-influencer marketing is a growing trend in the ecommerce industry. While most traditional influencers have millions of followers, micro-influencers are having a smaller yet more engaged audience. In this blog post, learn about the benefits of micro-influencer marketing for Shopify store owners and how to find and collaborate with micro-influencers.
It has become common to define micro-influencers as influencers with between 1,000 and 100,000 followers. Sure, they may have fewer followers than traditional influencers, but their followers are generally more engaged and more likely to trust their recommendations.
In this case, Shopify store owners have a unique opportunity. You can reach a very engaged audience and increase your brand awareness by collaborating with micro-influencers. Here's how:
Find the right micro-influencers: Find the right micro-influencers relevant to your industry and whose followers match your target audience.
Build real relationships: Do not just use micro-influencers as a tool in your marketing. Actually, build a relationship with them and treat them like partners.
Give value back: Instead of asking for just a shoutout, provide value to the micro-influencer. This can be in the form of free products, commission on sales, or other incentives.
Conclusion, micro-influencer marketing is a trend that Shopify store owners should not ignore. You can get a wider reach and improve your brand awareness by collaborating with micro-influencers.