Voice search shopping is on the rise in the ecommerce industry. In fact, with the emergence of smart speakers and voice assistants, more and more consumers are turning to voice search for their shopping needs. This blog post will explore how voice search shopping is changing the ecommerce landscape and what it means for Shopify store owners.
Voice search shopping isn't a flash in the pan. It's a fundamental shift in the way consumers shop. A study done by OC&C Strategy Consultants shows that voice shopping could jump to $40 billion in 2022 from $2 billion across the United States and the United Kingdom in 2017. This explosive growth has been facilitated by the adoption of voice-enabled devices like Amazon Echo and Google Home, among others, that allow people to make online purchases through voice.
This is, in fact, a special opportunity for Shopify store owners. You can reach a more targeted audience and give them the convenience of finding whatever they need with your store. Here are some ways you can do this:
Use conversational language: Voice searches tend to be more conversational compared to text searches. Utilize natural language and long-tail keywords in product descriptions and blog posts.
Optimize for local search: Many voice searches are done locally. If you happen to have a physical store, make sure your address, phone number, and business hours are up to date.Provide detailed information about your products: Again, the more information provided about your products, the better. Make sure to include the size, color, price, among other relevant details.
This, therefore, means that voice search shopping is one of the trends a Shopify store owner cannot look away from. Stand ahead of the curve and optimize your store for voice search to take a lead ahead and reach out to more customers.